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Do‑Nation Pitch Deck
September 2025

The Operating System for
Generosity

Rebuilding Australia's Giving Engine

Australia’s giving is lagging

0.81% 0.96% 1% 1.84% 2.1% AUSTRALIA UK CANADA NZ USA

Corporate generosity
is surging

$1.5B
↗ +14% YoY
Top 50 companies gave in FY2024
◉ GivingLarge 2024 Report

Individual giving
is ebbing

<30%
↘ 5th straight year
Taxpayers claiming donations: 27.8%
◉ ATO Taxation Statistics 2022–23

Commitment, not just cash, is the crisis

Churn and one-offs prevent giving from compounding.

📆
50%

of new regular givers are lost in year one

◉Philanthropy Australia
🧲
22%

decline in regular giving acquisition over five years

◉Philanthropy Australia
🔁
94%

of gifts are one‑off, only 6% recurring

◉Raisely, 2023

Workplace Giving Promise

🏢

Intended to leverage corporate strength

to lift individual giving to new heights

🤲❤️

but the mechanism failed to deliver

10% 20% 30% 40% 50% Available Using 60% 1.5%
◉
Only 204,458 out of the 5 million with access
used workplace giving in 2022–23
◉ Workplace Giving Australia 2024 Key Insights; Australian Taxation Office 2022–23
Corporate

Giving is invisible

Hidden cost centre

No visible return or employee pride.

No multiplier effect

Corporate dollars don’t spark broader generosity.

Insight: The Broken Feedback Loop

Individuals

Recognition vanished

Fragmented experience

One‑off donations build no connection or community.

No reward system

No dopamine loop to reinforce giving behavior.

The cost of no loop

Billions in corporate capital

UNTAPPED

Millions of willing individuals

DISCONNECTED

Thousands of charities

UNDERFUNDED

From patch to OS

Where generosity becomes a daily habit that reconnects corporate capital and individual commitment.

  • ✓Where giving was hidden, Do‑Nation celebrates every act
  • ✓Where corporate investment evaporated, Do‑Nation multiplies impact
  • ✓Where donors felt disconnected, Do‑Nation delivers dopamine

One system, aligned

Corporations

Visible brand moments

Individuals

Rewarding experience

Charities

Sustainable support

A generosity engine that grows stronger with every interaction

Make impact visible

0
Your Personal Impact Score

Like a fitness app for your generosity—turning the psychological void into a dopamine-rich experience

Acts become identity

📧 Scans your email receipts
🔍 Finds forgotten donations
⭐ Reveals your true generosity

"I never give" becomes "I've always been generous"

Corporate matching amplifies individual generosity

Your $10
×3
Mirvac matches
$40 IMPACT

Individuals see individuals amplifying their personal values in real-time.
Small gestures create substantial impact.

🏆 ⭐ 💎 🎯

Recognition locks the habit

🤝
1

Giver

Partner discounts
Monthly recognition
Impact updates

⭐
2

Altruist

Exclusive experiences
Charity events access
Quarterly CEO updates

👑
3

Philanthropist

Community leadership
Board connections
Legacy opportunities

When giving gets you more than taking,
behavior shifts permanently.

Value becomes visible

💰
🔒

Reputation Tax

×

Invisible Cost Centre

×

Zero Visible Return

×

Employee Disconnect

×

Community Void

✨
🚀

Value Creator

✓

10,000 Daily Brand Moments

✓

Authentic Connections

✓

Employee Pride Amplified

✓

Customer Discovery Engine

Everyone wins

Charities

Predictable support with full donor data

Corporations

Transform budgets into authentic connections

Individuals

Rediscover joy through recognition & impact

Where giving feels as good as receiving

This isn't fixing a broken system.
It's building the operating system for human generosity at scale.

https://do-nation.space/

joeheath@do-nation.space